luxury creative social agency based in New York CITY.

Our Services

Szeto Creative is a luxury social creative agency built for brands, influencers and key-opinionated leaders who want to stand out.

Founded by Gabriella Tam, we partner with visionary brands, creators, and events to elevate their presence through engaging, authentic, and visually striking storytelling. From bespoke content creation to strategic social media management, we help our clients grow their audience, build community, and deliver measurable impact, always with a refined, elevated approach.

How We Work

We work closely with you to develop your content strategy based on your brand story, target audience and industry. We help you develop your content framework, provide content ideas and and recommend best practices.
We review your current feed and identify opportunities to elevate your content. Alongside this, we analyze your competitors to understand the landscape and highlight strategies that will set your brand apart.
We meet with you in-person to shoot any content needed, including any brand campaigns, events, behind-the-scenes content, evergreen content, and more. We are with you every step of the way, and ensure we capture content that is both impactful and aesthetically-driven.
We use all the footage captured, and edit it down to a ready-to-post video catered to your social audience. Our typical turnaround time 3-5 business days after receiving all footage.
Although content creation is the core of our services, we also provide social media management to those who want to optimize their brand’s social media presence. We help you define your goals, target audience, and create a social media strategy plan catered to your brand story. Once the strategy is set into place, we take over your social accounts and help you post on your feed and stories, along with community management efforts.
We also provide additional services such as voiceover narration and copywriting for captions. Feel free to contact us if you have any additional services that you may need help with regarding social media and content creation, and we’ll see if it’s a right fit.

See Our Work in Action

Our services are designed for brands that want to stand out and stay relevant. We take a content-first approach to social media, blending strategy, storytelling, and elevated visuals to build brands that feel intentional, aspirational, and engaging. From concept to execution, we partner closely with our clients to create work that not only looks beautiful, but drives real connection and growth.

View Our Work

Meet Gabriella

As a fashion and lifestyle content creator herself, Gabriella understands exactly what you’re looking for when it comes to video content ready for social media.

With over 8+ years of social media and content creation experience, Gabriella is well-versed in content strategy, filming short and long-form content, video editing, managing accounts, and always being on top of the latest social trends and strategies.

Gabriella has worked with MAC Cosmetics, Prada Beauty, Armani Beauty, Mejuri, Astrid & Miyu, SKIMS, and New York Fashion Week to name a few.

Gabriella serves on the Board of Directors for the United Women In Business Foundation as their VP of Social Media, and is on the Advisory Board for Boys in Beauty, and is a member of the New York City Ballet’s Young Patrons Circle.

What People Are Saying

Dr. Douglas Monasebian, MD, FACS, Medical Director of Park Avenue Plastic Surgery

I have been working with Gabi Tam and Szeto Creative for over one year now. As a plastic surgeon in New York City, I realize the importance of social media and excellent content. Gabi has been a pleasure to work with, and her videos complement the vision for our practice. I’ve been very happy with her ideas and her ability to capture what we’re looking for. I look forward to our continued partnership together.
Katini Yamaoka, Founder of Katini Skin

“Gabriella is truly a pleasure to work with. I love how she understands our brand essence and is able to translate it into informative, creative, and engaging bite-sized pieces of content for our community. She is fast, efficient, and always professional. Her eye for detail perfectly aligns with the natural yet sophisticated mood of Katini Skin, making every content shoot smooth and effortless. Beyond being excellent at what she does, she’s also an absolute joy to be around!”
Ian Michael Crumm, Celebrity Esthetician

“Gabriella is diligent, creative, respectful of time, and fun to work with. She will amplify an existing social media content idea to make it more engaging and it’s very clear she cares for her clients. When she says she will deliver something at a certain time, she is always true to her word. Hire her! I’m obsessed.”
Dr. Anna Karp, Board-Certified Dermatologist

“Gabriella is an absolute joy to work with. She’s helped me with numerous social media projects and consistently delivers creative, high-quality work. I highly recommend her!”
Ana Prodanovich, Co-Founder & CMO of Welltayl

"When we set out to build Welltayl, we knew we needed a creative partner who truly understood our vision. Gabi and Szeto Creative exceeded every expectation. From the very first brainstorming session, she brought fresh ideas, unmatched expertise, and a genuine passion for helping our pet care brand come to life. Her ability to capture the essence of our mission and translate it into stunning, impactful content has been instrumental in shaping Welltayl's identity.
Gabi isn’t just a social content creator—she’s been a key partner in building our brand from the ground up. Her dedication, creativity, and strategic approach have made her an invaluable part of our journey. If you're looking for someone who will elevate your brand and make your vision a reality, we can’t recommend Gabi and Szeto Creative enough!"
Morgan Fortier, Founder of Friends With Benefits

"Gabriella is not only an absolute pleasure to work with, but masterful at her craft. She was diligent about understanding our goals and vision for our content, and the final product far exceeded our expectations. We can't wait to keep using Gabi for all of our business' social content needs!”
Katie Connolly, CEO of Friends With Benefits

"Gabriella is a true delight! She has an amazing creative eye and takes the stress out of capturing content. She is friendly and engaging at work events adding to the atmosphere and success of each project! I would recommend her to anyone and everyone.”
Jamie Wachlarz, Chief Marketing Officer at Estate Five Media

"Gabriella went above and beyond for us. She followed the brief and then took content to a whole new level of creativity. I highly recommend her for any social project. “